Resources for Brands

Bring people together for good.

It’s all about uniting people around a cause you believe in. This year on Giving Tuesday, people came together on Facebook to raise over $125 million to support the causes they care about.

PayPal launched Paws for a Cause in partnership with the Humane Society and raised $207,917 in just under 3 weeks.

Start a Fundraiser

Create a Fundraiser from your brand’s Facebook Page to use Facebook to raise awareness and drive donations for the causes you care about.


  • Verified Facebook Page – blue or grey badge
  • Available to nonprofits in the US and EU (Giving Tuesday matching limited to eligible US fundraisers)
  • Creator of Fundraiser must be admin of the Facebook Page
  • Page Fundraisers can only be created on Desktop

Pledge to Match

We’ve seen that matching motivates more people to give. So in addition to the Giving Tuesday matching fund we’re offering a new way for you to move your fans to take action: encourage giving to your Fundraiser by pledging to match donations using our Fundraiser Matching, where you can match donations to a fundraiser you’ve created.


  • Verified Facebook Page – blue or grey badge
  • Available to nonprofits in the US
  • Only the creator of a Fundraiser can pledge a match

Give a one-time gift

The end of year is an important fundraising season for many nonprofits. Consider making a donation to a nonprofit by visiting their Facebook Page and tapping the donate button.

Share a Fundraiser

Show your Community on Facebook what you value. Remind your followers about #GivingTuesday and share Fundraisers by some of the causes that you care about to inspire generosity from others.

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