Resources for Giving Season and #GivingTuesday on Facebook

Resources for Giving Season and #GivingTuesday on Facebook

Get tips and tricks for fundraising this #GivingTuesday from our Giving Season resources below.


On #GivingTuesday Facebook and the Bill & Melinda Gates Foundation are matching up to $2 million of funds raised on Facebook for U.S. nonprofits and Facebook is also waiving all fees for donations made to nonprofits on Facebook. Make sure your nonprofit is set up to take advantage of the matching funds by using Facebook’s charitable giving tools. Learn more about the #GivingTuesday matching campaign.

Giving Season Guide

Asking for donations on Facebook is a great way to complement your organization’s fundraising activities. This guide goes through all the different ways you can drive donations this Giving Season. VIEW GUIDE

Donate Button in Live Video

People and now admins of verified Pages can add a donate button directly to their live videos to raise money for a nonprofit. People watching the live video can donate as they watch, or give once the video has ended and is posted on the page. This is a great way for viewers to engage and act with your live video. VIEW LIVE VIDEO GUIDE


Fundraiser Activation Guide

We know engaging with your Facebook followers is an integral part of your communication and awareness strategy. Now with Facebook fundraisers, your supporters can be empowered to become a fundraising source, too! Learn how to activate your evangelists to start fundraisers on your organization’s behalf, especially during your important cause campaigns.

Complementing Fundraising on Facebook

Asking for donations on Facebook can complement your existing fundraising efforts. Here are six ways to leverage Facebook to amplify your message and raise funds for your cause. VIEW GUIDE


Online Storytelling Webinar: Big impact. Small Budget.

Hosted by GuideStar, get tips for creative storytelling on Facebook from one of Facebook’s Creative strategists. Carolyn Coyne is a Global Creative Strategist in the Facebook Creative Shop. Hear her advice for creating compelling posts on your Facebook Page.


Top Tips for Successful Facebook Fundraisers

Give your supporters the top 10 tips for successfully promoting fundraisers through their page posts.


Get Started

Are you ready to raise funds through Facebook this giving season?
-If you haven’t already, sign-up for Facebook charitable giving tools today, here.
-If you’ve started, but not completed your application, go here to finish it.

Learn More

Learn more about Facebook’s Charitable Giving Tools on