On this global day of giving, Facebook is supporting #GivingTuesday in the UK by contributing up to £200K in matching donations to UK charities on Facebook.

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On this global day of giving, Facebook is supporting #GivingTuesday in the UK by contributing up to £200K in matching donations to UK charities on Facebook.

#GivingTuesday on Facebook

#GivingTuesday is a global giving movement built by individuals and communities around the world. On #GivingTuesday, millions of people come together to support and champion the causes they believe in by donating and fundraising on their behalf.

This year #GivingTuesday falls on November 28th. In celebration, Facebook is launching a matching campaign to support charities. All donations made through Facebook’s charitable giving tools on November 28th, starting at 12am local time in the UK, will be matched up to £10K per charity and £400 per fundraiser or donate button until the £200K in matching funds runs out.

Matching Gift Details

Timing

All donations made through Facebook’s charitable giving tools on November 28th, starting at 12am local time in the UK, will be matched up to £10K per charity and £400 per fundraiser or donate button -and will continue matching donations to charities -until the £200K in matching funds runs out.

Fees

There are no processing fees for donation made to UK charities on Facebook.

Tools for Raising Money on #GivingTuesday

To make it easier for you and your community to raise money on Facebook, we’ve built tools to help you collect donations and enable supporters to fundraise for your charity directly on Facebook.

 

Collect Donations

Use a Page, post, ad or live video donate button to collect donations directly on Facebook, so supporters don’t have to leave Facebook to give.

 

Enable People to Fundraise

Activate your supporters to use a post donate button, live video donate button or Fundraiser to raise money for your cause directly on Facebook. People can tell their stories, spread awareness about nonprofits and rally support around a goal. Prepare your supporters to fundraise on your behalf this #GivingTuesday.

 

Customized Charity Landing Pages

If you have already signed up and been approved to use facebook charitable giving tools you can find your custom charity page by clicking the Fundraisers tab in your bookmarks or using:

http://www.facebook.com/<YOUR NONPROFIT>/fundraisers/

Create A Profile Frame

Profile frames are a unique way for people to show their support for their favorite cause by easily updating their profile picture with a frame. Rally your supporters this #GivingTuesday by creating your own unique frame. Learn how to create a frame here.

 

Resources

Need help with your #GivingTuesday fundraising strategy? Use these resources to kick start your brainstorming and set yourself up for success.  See Resources.

 

Eligibility & Reporting

Here are general details for using Facebook’s charitable giving tools.

Eligibility

Facebook offers a suite of tools to allow supporters to fundraise on behalf of charitable organizations in select countries. To receive distributions, your nonprofit must apply and be approved by Facebook Payments.

Learn more about eligibility and apply now.

Reporting

Charities that have been approved to receive donations through Facebook Payments will have access to the following reports:

Daily Transaction Report – This report includes detailed information on each donation made to your organization, whether through the donate button or through a fundraiser. This report includes fields like First Name, Last Name, Amount Donated and Email Address (if the donor decides to share it). This report also indicates whether the donor chose to Gift Aid their donation. More information on Gift Aid can be found here.

Payout Report – This report shows the funds that will be transferred into your account. Learn more about this report and the timing of payouts here.

FAQs

For general FAQs on fundraising and donations on Facebook, visit: https://www.facebook.com/help/1640008462980459

#GivingTuesday FAQs UK

Q: What is being matched on #GivingTuesday?
A: Facebook is supporting #GivingTuesday in the UK by contributing up to £200K in matching donations to UK charities on Facebook [up to £10K per charity and £400 per fundraiser or donate button].

Q. When will this promotion end?
A. Facebook will begin matching donations to charities at 12am local time in the UK, and will continue matching donations to charities until the £200K in matching funds runs out.

Q. Who will pay out the matched funds to charities?
A. All matched funds will be paid out to charities by Facebook Payments International Ltd., a regulated payment services provider.

Q. How can I create a fundraiser on Facebook?
A. You can create a fundraiser by visiting www.facebook.com/fundraisers and clicking “Raise Money.”

Q. What is the match cap amount per fundraiser or donate button on #GivingTuesday? What is the match cap amount per charity on #GivingTuesday?
A. Up to £400 per fundraiser or donate button can be matched. Up to £10K per charity button can be matched.

Q. Why are there #GivingTuesday match caps in place?
A. We’ve included caps on the match amounts in order to encourage people to support a range of causes on #GivingTuesday.

Q. How will I know how much my fundraiser has been matched?
A. You will see a banner on your fundraiser after #GivingTuesday indicating the amount raised.

Q. When does the match start and end?
A. The match begins at 12am local UK time and will run until it is out.

Q. Are there fees for fundraising for charities?
A. No, there are no fees.

Q. If I add a donate button or create a fundraiser before #GivingTuesday, is it eligible for matched donations?
A. Yes, donations made on #GivingTuesday to a charity fundraiser will be matched as long as the match is available.

Q: Why can’t I find the charity I want to fundraise for?
A: We recently launched charitable giving features in Europe and we are excited to roll out more broadly. To qualify, charitable organizations based in the European countries where Facebook donation and fundraising tools are available must provide a VAT number (if applicable), charity registration number (where applicable), a charity registration document issued or approved by a government entity and a bank account registered with a licensed financial services institution. Eligible organizations can sign up here.


For further questions regarding Fundraising and Donations on Facebook, please visit the Help Center.

Get Started

Are you ready to raise funds through Facebook this giving season?

  • If you haven’t already, sign-up for Facebook charitable giving tools today, here.
  • If you’ve started, but not completed your application, go here to finish it.
  • Already signed up? Start mobilizing your supporters with these resources.