Resources for Public Figures

Drive real change for a cause you believe in.

This year on Giving Tuesday, people came together on Facebook to raise over $125 million to support the causes they care about. Energize your fans and followers as you demonstrate how to make a real difference this year for a cause you care about.

Sam Smith helped raise £23,762 for children affected by war.

Start a Fundraiser

Create a Fundraiser from your brand’s Facebook Page to use Facebook to raise awareness and drive donations for the causes you care about.


  • Verified Facebook Page – blue or grey badge
  • Available to nonprofits in the US and EU (Giving Tuesday matching limited to eligible US fundraisers)
  • Creator of Fundraiser must be admin of the Facebook Page
  • Page Fundraisers can only be created on Desktop

Pledge to Match

We’ve seen that matching motivates more people to give. So in addition to the Giving Tuesday matching fund we’re offering a new way for you to move your fans to take action: encourage giving to your Fundraiser by pledging to match donations using our Fundraiser Matching, where you can match donations to a fundraiser you’ve created.


  • Verified Facebook Page – blue or grey badge
  • Available to nonprofits in the US
  • Only the creator of a Fundraiser can pledge a match

Go Live Video with Donate button

Raise awareness about your cause and connect instantly with people to share the impact you want to make and collect donations.


Give a one-time gift

The end of year is an important fundraising season for many nonprofits. Consider making a donation to a nonprofit by visiting their Facebook Page and tapping the donate button.

Share a Fundraiser

Use your platform to show your fans on Facebook what you value. Remind them about #GivingTuesday and share the fundraiser of a nonprofit you care about to inspire generosity from others.

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